Gentle Souls
Fall ‘25 Campaign
ROLE
Sr Art Director
CREATIVE EXECUTION
Creative Development, Art Direction, AI
PHOTOGRAPHER / DIRECTOR
Adam Kremer
Montauk Winter: A Tactile Landscape.
Art directed for Fall ’25, this story explores footwear through a soft, natural visual language rooted in tactility and restraint. Sun-bleached sand, sculptural shadows, and organic elements—skin, stone, and water—create an intimate setting where the product feels grounded and human.
Natural light plays a central role, from warm golden-hour glow to subtle shadow play, allowing texture and form to lead. Styling is intentionally minimal, pairing shoes with natural materials to emphasize their sculptural quality without distraction. The result is a quiet, contemplative expression of luxury—timeless, lived-in, and driven by emotion and atmosphere rather than perfection.