Kiehl’s partnered with Air Paris to refresh how the brand showed up across social—crafting social-first concepts and visual narratives for product launches and evergreen campaigns. The work explored new ways to bring Kiehl’s world to life through motion, texture, and storytelling, adapting assets for platform-native behavior and global distribution. From concept and mood development to final execution, this multi-year collaboration spanned multiple hero products and built a more dynamic visual presence across the brand’s digital ecosystem.