M·A·C Cosmetics tapped Air Paris to create a global Travel-Retail campaign for their customizable eyeshadow range.

LET COLOUR TAKE FLIGHT was built around a simple premise: inspiration lives everywhere. 13 models and 26 looks developed by M·A·C pro artists, each rooted in location-specific photography that sparked the creative direction. The result shipped in three regional variations, nine languages, and more than 80 shades — built to feel local in airports around the world.