With Be For-Giving as the guiding idea, the team crafted a sculptural, warm, and modern Holiday campaign designed with a social-first mindset. Photography and bite-size video moments were developed together to create a cohesive storytelling system optimized for short-form platforms. Playful scale, tactile neutrals, and oversized, expressive forms translated generosity into instantly digestible visual hooks that performed across reels, stories, and paid placements.

The campaign strengthened the brand’s seasonal presence, reinforced its purposeful identity, and delivered a memorable, highly shareable moment for audiences.