Purposeful Voices is Kenneth Cole’s brand platform spotlighting voices that lead with intention and impact. For the Fall menswear season, the campaign features bestselling author and On Purpose podcast host Jay Shetty as the brand’s first menswear ambassador.

The creative centers on restraint and authenticity, using a minimal, modern visual language to let the message lead. Intimate film moments, refined portraiture, and social-first edits were designed to feel conversational and grounded, allowing Jay’s perspective on purpose, confidence, and personal style to come through naturally.

The campaign balances elevated styling with an approachable tone, translating thoughtful storytelling into a cohesive system across film, photography, and bite-size social content.